Cell: (704) 608-2166
Email: thomasccrawfordjr@hotmail.com
__________________________________________________________________________________
Experience:
Head of Customer Development and Sales – Talentedly
December 2014 – Present - New York, NY
Talentedly is online, one-on-one professional coaching
service that allows everyone in the enterprise to benefit from professional
training and development.
·
Built
and launched the enterprise (B2B) sales program
·
Managed
client development to grow B2C sales by 100% in 6 months
·
Doubled
the number of marketing partnerships in place in just 6 months
Vice President – Keller Fay Group
April 2013 – April 2014 - New Brunswick, NJ
Keller Fay is a boutique marketing research firm and consultancy
focused on Word of Mouth Marketing and provides research, measurement, and
analytics for major brands and the categories they fall into.
·
Established
and expanded relationships with key brands, including:
o
Southwest
Airlines, AT&T, Georgia Pacific, Coca-Cola, Brown-Forman Corp, and NASCAR
·
Managed
and trained staff on Salesforce.com, developed reporting and other database
tools
·
Initiated
marketing events to generate new leads
Vice President, Global Sales and Service – ABI Research
April 2010 – June 2012 - Oyster Bay, NY
ABI Research is a market
intelligence company specializing in global technology markets and provides
market data, forecasts, market studies, teardown, and custom research studies
for the mobile, wireless and emerging technologies market.
Managed and coached global sales
team of 20+ to record revenue and growth
·
Grew
bookings by 18% each year
·
Exceeded
sales goals each year and achieved 2X revenue growth in 24 months
·
Managed
all aspects of sales database, including the team supporting sales, and sales
reporting
·
Led
all contract negotiations, including global clients like AT&T, Alcatel-Lucent, Verizon, Sprint
May 2009 – April 2010 - New York, NY
House Party combines social media, word-of-mouth, and
experiential marketing, which allows brands to reach and engage their customers
while building marketing buzz around their products and services.
·
Personally
closed the largest deal in company history - $4.5 Million
and exceeded all team goals
·
Successfully
managed and coached a team of new Account Directors
covering various industries
·
Managed
the Agency director, who was responsible for developing all Ad
agency
partnerships
·
Personally
opened and managed the CE, Technology, and
Hardware/Software industry verticals
January 2000 – May 2009 - New York, NY
JupiterResearch (aka: Jupiter Communications, Jupiter MediaMetrix, JupiterKagan) was a market research firm focused on providing actionable information to companies engaged in digital and interactive marketing and marketing services, including online advertising, email, search, social, and mobile marketing. (acquired by Forrester Research in July 2008)
Vice President Eastern Region Sales
·
Led the
Eastern Region team to 120% of quota achievement in 2007, highest in the
company
·
Exceeded
sales goals each year and achieved an average CAGR of 15%
·
Hired,
trained, and managed new account executives on the team
·
Led the
roll out of the first company wide SaaS deliverable, JupData,
now Forrester’s
Technographics
·
Member of
the Forrester Integration Team (post acquisition integration)
·
Achieved
an overall bookings growth of 11% for the Eastern Region team and exceeded plan
·
Developed
a player/coach role to manage and sell on the Eastern Americas
team
·
Member
of the Sales Leadership team and new product committee
·
Hired,
trained, coached and managed the top producing sales team in the company
·
Led
the Kagan Research telesales/inside sales team, including integration with
Jupiter Research
Strategic Account Manager
·
Acquired new clients (ie: Six
Continents Hotels, Cox Enterprises, Delta Airlines, Royal Caribbean)
·
Responsible for prospecting, selling, and
account management to a list of assigned accounts
·
Increased the total contract value on
top accounts by 30%
Regional Account Manager
·
Exceeded
quota and was member of 2000 President’s Club
·
Responsible for a geographic territory,
managing a group of existing clients, and acquiring new clients
·
Acquired
new logo clients (ie: Brown-Forman, GlaxoSmithKline, and Bank of America)
August 1987 – January 2000 - Charlotte, NC
Duke Energy is a
Fortune 250, energy company that provides electric and gas services to
residential, commercial, and industrial customers around the world.
Residential (Consumer)
Marketing Manager
(Corporate Marketing)
·
Led strategic marketing, planning, and
profitability of the consumer segment
·
Managed relationships with legal,
regulatory affairs, and operations
Manufactured Housing Market Segment Manager
(Corporate Marketing and Sales)
·
Led
marketing and sales of company products and services to the manufactured
housing market
·
Increased market share by 34% to a
total market share of 53% in the first year
(Corporate Marketing and Sales)
·
Responsible for marketing and sales
management of products and services to the resell home market
·
Exceeded sales goals by 4% in the first
year of managing this market segment
Sales Representative
(Outside sales)
·
Responsible for the sale of products and
services in the residential market
·
Top sales rep in the Greensboro, NC
market for two years running
Education Belmont
Abbey College – BA – Belmont, NC 1997
Gaston
College – Dallas, NC
Major:
Business Administration
Training Founding
member and first Chairman of the Manufactured Housing Research Alliance
Achievement and
Duke PAC (Duke Energy
Political Action Committee) Board of Trustees
Skills
Competencies Social
Media, Word-of-Mouth Marketing, Digital/Interactive Marketing, Measurement and
Analytics, Leadership, Market Research, Survey Research, Custom Research, Project
Management, Executive (C-Level) Relationship Management, Construction
Materials, SaaS, B2B Sales, Sales Leadership
References Excellent
personal and professional references available upon request.
